Hybrid launch event a roaring success for Janssen Oncology

It was always going to be quite the task to deliver an unforgettable launch event so soon after the easing of COVID-19 restrictions, but Janssen and our exceptional teams here at Ashfield Event Experiences are never ones to back down from challenge!

Rocking a truly full-service approach from the very outset, our Production and Content & Communications teams worked alongside our Digital and Project Management & Planning teams to determine how best to bring people back together for the launch event. Reconnecting attendees and choreographing a captivating delivery method were at the heart of their planning, as was creating an engaging atmosphere throughout.

The result was nothing short of sensational: our hybrid studio was set up at the Hyatt Regency Hotel at Charles de Gaulle Airport in Paris, allowing for Janssen’s hosts to reconnect in-person whilst their attendees were invited to join virtually. Working collaboratively with the teams at Janssen Oncology, we composed a symphony of speakers, special guests and absorbing content – all of which culminated in what attendees agreed was “a dynamic and inspiring meeting” and “one of the best launch meetings” they had ever attended.

Feedback from both Janssen and their attendees was that the launch event was music to their ears. Our teams were so glad to be back onsite delivering such a unique event and are ready for the next opportunity to use their hybrid expertise, production prowess, content cultivation and speaker training knowhow.

No matter your needs, challenges or concerns, we’d love to help deliver your next chart-topping event experience, so let’s set up a conversation today!

Want to see more from the Rock & Roar launch event? Why not take a look behind the scenes and hear from those who took to the hybrid stage in Paris.

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