Exhibits are back and busier than ever!
Partnering with Merck KGaA and EMD Serono in the US
We always love partnering with our clients and never more so than when we are back live and in person in the exhibits hall!
This month we have been thrilled to partner with EMD Serono and Merck KGaA to create their exhibition stands for two simultaneous key congresses in the US – ASCO in Chicago and CMSC in Washington DC. CMSC is the Consortium of MS Centers. The association focuses on research education for the healthcare community and persons affected by Multiple Sclerosis. EMD Serono is a proud partner of CMSC and wanted to focus their efforts for this congress on recognising the previous year’s winners of the Nightingale Awards, as well as share their TAPP (The Advanced Practitioner Project) Portal and recognise their fellowship winners. The goal for the EMD Serono team was to celebrate the nurses, advance practitioners, healthcare providers and researchers, who are working every day to support persons affected by MS. The booth was well received by all and a true statement to EMD Serono’s commitment to the organisation and its membership.
Executing full design and delivery, the Ashfield Event Experiences exhibits team in the US created a 30×30 booth and a 30×30 hospitality suite for CMSC and a 50×50 booth for ASCO. After the return to face-to-face events and 6 months of planning the team were excited to be returning to Washington and Chicago for the respective congresses. Ashfield Event Experiences provided end to end project management – working with our clients throughout the briefing process, partnering with our in-house creative team to ensure that the design brief was met, negotiating with 3rd party vendors for site services, AV and build requirements over multiple time zones and working with the nuances of different local unions. The Ashfield Event Experiences team played a central role in a complex wheel, working alongside various stakeholders across CMSC and ASCO; we pulled all elements together to ensure a seamless, stress-free experience for our clients.
Here is what our teams had to say –
ASCO – 2-6 June 2022 in Chicago
“As the world’s largest oncology congress and the first in-person ASCO since 2019 it was important that EMD Serono had a notable and recognisable presence as they welcomed back healthcare professionals to the show floor. A new addition to the commercial booth was Tepmetko, and the exhibit provided the perfect space for meaningful discussion about this new treatment of NSCLC.” Oliver Rogers – Senior Project Manager, Exhibits
CMSC – 1-4 June 2022 in Washington DC
“We delivered the EMD Serono booth at CMSC where the recognition of MS nurses and their achievements were celebrated via the Nightingale Awards. The awards recognise significant accomplishments in MS nursing, with recipients receiving additional funding toward the support programs for MS patients and their care partners.
For me a personal highlight was seeing one of the winners for 2022 coming on the booth to have their photo taken to show where their picture would be displayed next year.” Suzanne Ackerman – Senior Account Manager, Exhibits
