Outstanding employee engagement event for Genmab

Genmab Internal Company Event 2022 – Stronger Together


Genmab set themselves – and us – an incredible challenge:

• Create a fully in-person internal company event for the entire global workforce – connecting with colleagues new and old
• Roll-out of the company vision and direction
• Educate the global workforce on all areas and functions of the business
• Create a One Team mindset; have some fun, recapture the imagination of the workforce, and instill the culture of the organization


We delivered a high-touch, engaging event – “togetherness and networking” were encouraged over seminars and talks. The entire organization was engaged to create a showcase of talent, projects, and visions using multiple learning tools. Sight, smell, touch, sound, and taste created unique shared experiences, growing the bonds between attendees – one team, Stronger Together.

We created interactive experiences showcasing Genmab’s cultural pillars, providing hands-on examples to bring them alive. Each experience was created with intent, always tying to the overall event messaging. Our team brought forth a vision of the future of the organization and those patients the company helps.

Services provided by AEE

Ashfield Event Experiences and colleagues from within Inizio Engage XD provided a full-service event delivery and creative solution for this incredible event:

• Creative and content strategy
• Messaging and content creation
• Program design
• Event creative identify and themes
• Meeting room and environment design
• Message delivery format
• Audience engagement
• Event technology
• Attendee communications
• Delegate registration system
• Event collateral and materials
• Speaker management
• Venue sourcing
• Onsite management
• Health & safety
• Supplier management
• Travel & transfers
• Event documentation / Photography / Video


AEE provided centralized project management services to bring all stakeholders together to create this incredible event – a true village of clients, speakers, vendors, partners, and agency staff.



AEE & Genmab Give Back