Outstanding employee engagement event for Genmab
Genmab set themselves – and us – an incredible challenge:
• Create a fully in-person internal company event for the entire global workforce – connecting with colleagues new and old
• Roll-out of the company vision and direction
• Educate the global workforce on all areas and functions of the business
• Create a One Team mindset; have some fun, recapture the imagination of the workforce, and instill the culture of the organization
We delivered a high-touch, engaging event – “togetherness and networking” were encouraged over seminars and talks. The entire organization was engaged to create a showcase of talent, projects, and visions using multiple learning tools. Sight, smell, touch, sound, and taste created unique shared experiences, growing the bonds between attendees – one team, Stronger Together.
We created interactive experiences showcasing Genmab’s cultural pillars, providing hands-on examples to bring them alive. Each experience was created with intent, always tying to the overall event messaging. Our team brought forth a vision of the future of the organization and those patients the company helps.
Ashfield Event Experiences and colleagues from within The Creative Engagement Group provided a full-service event delivery and creative solution for this incredible event:
| • Creative and content strategy • Messaging and content creation • Program design • Event creative identify and themes • Meeting room and environment design • Message delivery format |
• Audience engagement • Event technology • Attendee communications • Delegate registration system • Event collateral and materials • Speaker management |
• Venue sourcing • Onsite management • Health & safety • Supplier management • Travel & transfers • Event documentation / Photography / Video |
AEE provided centralized project management services to bring all stakeholders together to create this incredible event – a true village of clients, speakers, vendors, partners, and agency staff.
